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Offering Incentives |
Many sellers will list at a rock bottom price they would really take because they don't like to bargain. Others add on thousands of dollars to the estimated market value just to see what happens. If you want to try that, and have the luxury of enough time to feel out the market, let us counsel you and work out a schedule in advance. If there haven't been a number of prospects viewing your home after three weeks, you may need to lower your list price. If that doesn't bring any prospective buyers, you may need to lower your list price again. Plan on doing this regularly until you find a level that attracts buyers. Make a written schedule in advance, before emotions take over.
Sometimes cash incentives are as effective as lowering the price, especially in the lower price range where buyers may be "cash poor". You might consider offering to pay such items as:
If you haven't had much traffic and you're in a hurry to sell, you might consider adding a bonus to the selling broker in addition to their commission. An example of the wording such an incentive might be, "to the broker who brings a successful offer before the New Year." |
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